MARCUS




One Day A Year inspired fans to get fired up and experience the race along the course or wherever on TV.



Fans and spectators immersed themselves in the action by downloading the official app, finding, and unlocking Smile Markers on and off the course to win NYRR prizes. 



Agency: Cramer Krasselt NY
Team: Craig Markus, Molly Finley, I-Ping Chiang