https://marcuslivesay.com LivesayMMXXIV Tue, 08 Mar 2022 16:55:16 +0000 https://marcuslivesay.com en https://marcuslivesay.com/Medallia Thu, 30 Jan 2020 19:09:34 +0000 LivesayMMXXIV https://marcuslivesay.com/Medallia MedalliaMedallia is a Silicon Valley tech company specializing in real-time business intel. They make experience management software to improve customer and employee experiences. Its machine learning, AI, and predictive analytics didn’t exactly make for great party conversation. We helped them realize their product’s emotional appeal was just as important as its functional abilities. Adapt [magazine]How do you make technology approachable without diluting it? <img width="1164" height="773" width_o="1164" height_o="773" data-src="https://freight.cargo.site/t/original/i/0bb2ba22f51712db5a09642ba489977f11dda8040e726aef245622324ef6a330/ADAPT-GRADATION-copy.jpg" data-mid="59862725" border="0" src="https://freight.cargo.site/w/1000/i/0bb2ba22f51712db5a09642ba489977f11dda8040e726aef245622324ef6a330/ADAPT-GRADATION-copy.jpg" /> Adapt premier issue, Vol. 0, The Foundation Conceived as a survival guide. Designed for coffee tables, the c-suite, investors, customers, prospects, and CX professionals. Focused on Medallia’s ethos and expertise. Developed with the VP of Brand. Pitched to the CMO as the anti-whitepaper, because those are beige. (look inside) <img width="2028" height="1276" width_o="2028" height_o="1276" data-src="https://freight.cargo.site/t/original/i/db8e85716ee4570db9dc14573594cfde293e964cb1ad0cf36976062e34ade5c7/Screen-Shot-2020-02-04-at-1.04.52-PM.png" data-mid="60253709" border="0" src="https://freight.cargo.site/w/1000/i/db8e85716ee4570db9dc14573594cfde293e964cb1ad0cf36976062e34ade5c7/Screen-Shot-2020-02-04-at-1.04.52-PM.png" /> <img width="2032" height="1282" width_o="2032" height_o="1282" data-src="https://freight.cargo.site/t/original/i/203ac17f5ea7dac9980eca68ccbe3d78e793328e544c83e7aa750683f59a1ca7/Screen-Shot-2020-02-04-at-1.03.30-PM.png" data-mid="60253707" border="0" src="https://freight.cargo.site/w/1000/i/203ac17f5ea7dac9980eca68ccbe3d78e793328e544c83e7aa750683f59a1ca7/Screen-Shot-2020-02-04-at-1.03.30-PM.png" /> <img width="2378" height="1420" width_o="2378" height_o="1420" 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width="2094" height="1048" width_o="2094" height_o="1048" data-src="https://freight.cargo.site/t/original/i/a33a21d92024bd0591ec6f1f7a47a67d17a95f88bb6cc86805df62f0294360c8/Screen-Shot-2021-03-06-at-1.37.39-PM.png" data-mid="101079492" border="0" src="https://freight.cargo.site/w/1000/i/a33a21d92024bd0591ec6f1f7a47a67d17a95f88bb6cc86805df62f0294360c8/Screen-Shot-2021-03-06-at-1.37.39-PM.png" /> <img width="2090" height="1050" width_o="2090" height_o="1050" data-src="https://freight.cargo.site/t/original/i/16e9ef50768f75bd3612b61f0047830f029a6b394bc752be8e1193bd4db1a93d/Screen-Shot-2021-03-06-at-1.43.42-PM.png" data-mid="101079804" border="0" src="https://freight.cargo.site/w/1000/i/16e9ef50768f75bd3612b61f0047830f029a6b394bc752be8e1193bd4db1a93d/Screen-Shot-2021-03-06-at-1.43.42-PM.png" /> Role: Creative Director, Writer/Editor&nbsp; VP of Brand/CD: Tim Queenan Art Direction/Design: Nate Dolce Designer: Brad Matsushita Medallia Perspectives [ebook series] <img width="1920" height="1076" width_o="1920" height_o="1076" data-src="https://freight.cargo.site/t/original/i/c8f56e64bb1164f86fe22f7304737777c1f17aca405aa0e697bdc1cc465d77c9/Screen-Shot-2020-02-04-at-4.20.30-PM-copy.jpg" data-mid="60261231" border="0" src="https://freight.cargo.site/w/1000/i/c8f56e64bb1164f86fe22f7304737777c1f17aca405aa0e697bdc1cc465d77c9/Screen-Shot-2020-02-04-at-4.20.30-PM-copy.jpg" /> Created as a guide to break into vertical markets (insurance, retail, banking, telecommunications and media) and illuminate what’s critical for success within digital transformation. Focused on how Medallia’s software cultivates resiliency and adaptability. Melded brand and content team. Partnered with industry analysts, sales and research. An iterative process—from vision, to content, to review. Interviewing, writing, evaluating. Repeat. 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border="0" src="https://freight.cargo.site/w/1000/i/60f62287ee2d9b0f48f7bf3d91ce55db90d596a5c4a8aabac1bc4517fe683dd8/29.png" /> <img width="2122" height="1198" width_o="2122" height_o="1198" data-src="https://freight.cargo.site/t/original/i/783852368257cadde0f23436a608208a16c904285cb5dc54e32430558add2292/Screen-Shot-2020-02-04-at-4.28.02-PM.png" data-mid="60261316" border="0" src="https://freight.cargo.site/w/1000/i/783852368257cadde0f23436a608208a16c904285cb5dc54e32430558add2292/Screen-Shot-2020-02-04-at-4.28.02-PM.png" /> <img width="1914" height="1081" width_o="1914" height_o="1081" data-src="https://freight.cargo.site/t/original/i/b66626ecd2da24c7a6c0ff451f407c46411fc20ee47f4e54b5eebdc425576d7f/Screen-Shot-2020-02-04-at-4.28.18-PM-copy.jpg" data-mid="60261370" border="0" src="https://freight.cargo.site/w/1000/i/b66626ecd2da24c7a6c0ff451f407c46411fc20ee47f4e54b5eebdc425576d7f/Screen-Shot-2020-02-04-at-4.28.18-PM-copy.jpg" /> <img width="2126" height="1202" width_o="2126" height_o="1202" data-src="https://freight.cargo.site/t/original/i/5185664be233378ff6cb5c95cc923d1ffac2e6804ccf284d7f7ef802b239f3e5/Screen-Shot-2020-02-04-at-4.28.32-PM.png" data-mid="60261372" border="0" src="https://freight.cargo.site/w/1000/i/5185664be233378ff6cb5c95cc923d1ffac2e6804ccf284d7f7ef802b239f3e5/Screen-Shot-2020-02-04-at-4.28.32-PM.png" /> Role: Cross-Funtional Lead, Writer/Editor VP of Brand: Tim Queenan Head of Content Marketing: Alana Zamora Designer: Brad Matsushita Medallia for Government [DC metro takeover]Two weeks from go to out-in-the-world. A day to develop creative. Headline strikethrough style mandated. How do we say its software that’s built for all government customers: the applicants, constituents, veterans, employees, and patients? Meet Medallia. It’s customer experience software for everyone. <img width="2056" height="1354" width_o="2056" height_o="1354" data-src="https://freight.cargo.site/t/original/i/6d3d8f63816f0092f7250af9334bc0aacc0dd1014a88e04925eb0ec7de94bb22/1-Medallia-Gov-OOH.png" data-mid="104013090" border="0" src="https://freight.cargo.site/w/1000/i/6d3d8f63816f0092f7250af9334bc0aacc0dd1014a88e04925eb0ec7de94bb22/1-Medallia-Gov-OOH.png" /> <img width="1333" height="889" width_o="1333" height_o="889" data-src="https://freight.cargo.site/t/original/i/cf4cb6dd42f9bfe19e60074c70635319d7cc972220be4001e6bcec17b5939daf/2-Medallia-Gov-OOH.jpg" data-mid="104013171" border="0" src="https://freight.cargo.site/w/1000/i/cf4cb6dd42f9bfe19e60074c70635319d7cc972220be4001e6bcec17b5939daf/2-Medallia-Gov-OOH.jpg" /> <img width="1333" height="889" width_o="1333" height_o="889" data-src="https://freight.cargo.site/t/original/i/365bc0956ba24f76955b2dca66f604c317f28c1ff55fcb1ddc31a83e8388f8e2/3-Medallia-Gov-OOH.jpg" data-mid="104013195" border="0" src="https://freight.cargo.site/w/1000/i/365bc0956ba24f76955b2dca66f604c317f28c1ff55fcb1ddc31a83e8388f8e2/3-Medallia-Gov-OOH.jpg" /> <img width="1333" height="890" width_o="1333" height_o="890" data-src="https://freight.cargo.site/t/original/i/0f81282101dbe6cbd50b0bbe25c9ac9c49ea36499b4f4a5cbd6fe0367b09c3b2/5-Medallia-Gov-OOH.jpg" data-mid="104013229" border="0" src="https://freight.cargo.site/w/1000/i/0f81282101dbe6cbd50b0bbe25c9ac9c49ea36499b4f4a5cbd6fe0367b09c3b2/5-Medallia-Gov-OOH.jpg" /> <img width="1333" height="889" width_o="1333" height_o="889" data-src="https://freight.cargo.site/t/original/i/d2f46695929de0ddfdbb8da77b77e7e0e045c07e4f6ad86e54a6e01b2ad2e9f7/9-Medallia-Gov-OOH.jpg" data-mid="104013585" border="0" src="https://freight.cargo.site/w/1000/i/d2f46695929de0ddfdbb8da77b77e7e0e045c07e4f6ad86e54a6e01b2ad2e9f7/9-Medallia-Gov-OOH.jpg" /> <img width="1333" height="889" width_o="1333" height_o="889" data-src="https://freight.cargo.site/t/original/i/4ac779df69a904ca797896ad9b80c38137794b04d6ea2f86dfedff3a71ad2aab/7-Medallia-Gov-OOH.jpg" data-mid="104013504" border="0" src="https://freight.cargo.site/w/1000/i/4ac779df69a904ca797896ad9b80c38137794b04d6ea2f86dfedff3a71ad2aab/7-Medallia-Gov-OOH.jpg" /> <img width="2060" height="1352" width_o="2060" height_o="1352" data-src="https://freight.cargo.site/t/original/i/0549eb6ca732d154216a509b33184c57c3cf761637cfb8d5d49f941418542017/6-Medallia-Gov-OOH.png" data-mid="104013429" border="0" src="https://freight.cargo.site/w/1000/i/0549eb6ca732d154216a509b33184c57c3cf761637cfb8d5d49f941418542017/6-Medallia-Gov-OOH.png" /> Role: Writer&nbsp; CD: Brynn Haynam Senior Producer: Ryan Clifford Head of Content: Alana Zamora Agency: Teak, San Francisco&nbsp; Site RenewalPartnered with analysts to edit and refine industry pages. Wrote customer “win” stories/case studies. Delivered concept for motion video background on static homepage. Helped define Athena A.I. <img width="2470" height="1320" width_o="2470" height_o="1320" data-src="https://freight.cargo.site/t/original/i/097f37c9790a5017b884811076f13a2cab5e20e31b9130a8ca9b198c7d9c4c6d/Guv-1.png" data-mid="104539253" border="0" src="https://freight.cargo.site/w/1000/i/097f37c9790a5017b884811076f13a2cab5e20e31b9130a8ca9b198c7d9c4c6d/Guv-1.png" /> <img width="2468" height="1194" width_o="2468" height_o="1194" data-src="https://freight.cargo.site/t/original/i/4aba7f8e78d4c65ed6fc54660a6152aa0fe83f7bb6e9caf3e9f92c5e1f6f06dd/Guv-2.png" data-mid="104539265" border="0" src="https://freight.cargo.site/w/1000/i/4aba7f8e78d4c65ed6fc54660a6152aa0fe83f7bb6e9caf3e9f92c5e1f6f06dd/Guv-2.png" /> <img width="2456" height="1210" width_o="2456" height_o="1210" data-src="https://freight.cargo.site/t/original/i/98a3f5225c044617461beaccab2077415db680277c14683e61b4e4a9566341df/Guv-3.png" data-mid="104539293" border="0" src="https://freight.cargo.site/w/1000/i/98a3f5225c044617461beaccab2077415db680277c14683e61b4e4a9566341df/Guv-3.png" /> <img width="2454" height="1236" width_o="2454" height_o="1236" data-src="https://freight.cargo.site/t/original/i/69fb93f949163c8117b5949c30e9a5778377e222e90169ef116873d3315b7c31/Guv-4.png" data-mid="104539315" border="0" src="https://freight.cargo.site/w/1000/i/69fb93f949163c8117b5949c30e9a5778377e222e90169ef116873d3315b7c31/Guv-4.png" /> <img width="2462" height="1232" width_o="2462" height_o="1232" data-src="https://freight.cargo.site/t/original/i/29bf87feae0f1f2ec5fdea51129f72b207bf978cc4a88c8a2ae5e5a4c60f9ff0/Guv-5.png" data-mid="104539330" border="0" src="https://freight.cargo.site/w/1000/i/29bf87feae0f1f2ec5fdea51129f72b207bf978cc4a88c8a2ae5e5a4c60f9ff0/Guv-5.png" /> <img width="2474" height="1258" width_o="2474" height_o="1258" data-src="https://freight.cargo.site/t/original/i/36242584766bb029b9ed2feab771ca1f45d287b78cea7133bd3bf5be076e8c63/Guv-6.png" data-mid="104539401" border="0" src="https://freight.cargo.site/w/1000/i/36242584766bb029b9ed2feab771ca1f45d287b78cea7133bd3bf5be076e8c63/Guv-6.png" /> <img width="2442" height="1514" width_o="2442" height_o="1514" data-src="https://freight.cargo.site/t/original/i/55c18f1f9144e36eec66543a640d956601c134e081d11e123c286047332f49be/Athena-2.png" data-mid="104540517" border="0" src="https://freight.cargo.site/w/1000/i/55c18f1f9144e36eec66543a640d956601c134e081d11e123c286047332f49be/Athena-2.png" /> <img width="2442" height="1466" width_o="2442" height_o="1466" data-src="https://freight.cargo.site/t/original/i/0a5d849871cf9cab26025e369cbb0bcbc0ca7cf16bbdc216b070d0bbecc3332c/Athena-1.png" data-mid="104540530" border="0" src="https://freight.cargo.site/w/1000/i/0a5d849871cf9cab26025e369cbb0bcbc0ca7cf16bbdc216b070d0bbecc3332c/Athena-1.png" /> <img width="2450" height="1214" width_o="2450" height_o="1214" data-src="https://freight.cargo.site/t/original/i/012557a8c341c07e20536fbdd736b2ba084e9e79baff35223d9d0e8bee09ba7e/Screen-Shot-2021-04-07-at-11.38.08-AM.png" data-mid="104543220" border="0" src="https://freight.cargo.site/w/1000/i/012557a8c341c07e20536fbdd736b2ba084e9e79baff35223d9d0e8bee09ba7e/Screen-Shot-2021-04-07-at-11.38.08-AM.png" /> https://marcuslivesay.com/Volkswagen Tue, 08 Mar 2022 16:55:16 +0000 LivesayMMXXIV https://marcuslivesay.com/Volkswagen Volkswagen, vw.com Lead writer across all 2023 Model Year Showcases: Atlas, Atlas Cross Sport, Tiguan, Taos, ID.4, Jetta, Jetta GLI, Arteon, Golf GTI (40th Anniversary Edition), Golf R (20th Anniversary Edition), and homepage. Link: vw.com Writer on 2022 Model Year Showcase for the Golf R, Golf GTI, Jetta GLI, and Jetta, creating model positioning statements, and performance, design and technology stories to introduce the 8th generation Golf and upgraded Jetta line.&nbsp; GOLF R 2022 <img width="2326" height="1402" width_o="2326" height_o="1402" data-src="https://freight.cargo.site/t/original/i/740f8a4045937b2058dfc7c9468e31e5e6efafab5100a558152312fd6e9a4d8a/Screen-Shot-2022-03-01-at-11.26.14-AM.png" data-mid="135703543" border="0" src="https://freight.cargo.site/w/1000/i/740f8a4045937b2058dfc7c9468e31e5e6efafab5100a558152312fd6e9a4d8a/Screen-Shot-2022-03-01-at-11.26.14-AM.png" /> <img width="2318" height="1296" width_o="2318" height_o="1296" data-src="https://freight.cargo.site/t/original/i/fd773ba3ff6e8e92fd9f89cb0569f725e33d719e93f6dfac11ed433587df6736/Screen-Shot-2022-03-01-at-11.27.16-AM.png" data-mid="135703567" border="0" src="https://freight.cargo.site/w/1000/i/fd773ba3ff6e8e92fd9f89cb0569f725e33d719e93f6dfac11ed433587df6736/Screen-Shot-2022-03-01-at-11.27.16-AM.png" /> <img width="2098" height="1272" width_o="2098" height_o="1272" data-src="https://freight.cargo.site/t/original/i/1886ebf5978da9ff5726fe5718a776f6352903805ed09dfb4b38bba15f286150/Screen-Shot-2022-03-09-at-2.12.55-PM.png" data-mid="135809920" border="0" src="https://freight.cargo.site/w/1000/i/1886ebf5978da9ff5726fe5718a776f6352903805ed09dfb4b38bba15f286150/Screen-Shot-2022-03-09-at-2.12.55-PM.png" /> <img width="2166" height="1396" width_o="2166" height_o="1396" data-src="https://freight.cargo.site/t/original/i/39c540ee99158670750214ab7b1a164135121f30e4a3b11489c79cd7c0f7c3f9/Screen-Shot-2022-03-01-at-11.32.06-AM.png" data-mid="135809963" border="0" src="https://freight.cargo.site/w/1000/i/39c540ee99158670750214ab7b1a164135121f30e4a3b11489c79cd7c0f7c3f9/Screen-Shot-2022-03-01-at-11.32.06-AM.png" /> <img width="2000" height="1264" width_o="2000" height_o="1264" data-src="https://freight.cargo.site/t/original/i/3eb544f55c4d054504e579fffbd3e27f2ed05b6be3e1e3ae8db1a9a392070e72/Screen-Shot-2022-03-09-at-2.14.57-PM.png" data-mid="135810042" border="0" src="https://freight.cargo.site/w/1000/i/3eb544f55c4d054504e579fffbd3e27f2ed05b6be3e1e3ae8db1a9a392070e72/Screen-Shot-2022-03-09-at-2.14.57-PM.png" /> <img width="2122" height="1210" width_o="2122" height_o="1210" data-src="https://freight.cargo.site/t/original/i/6e7a24fdf87bb929c4f36da57859cda22c3fadc36eec206e89b55d109a7d0341/Screen-Shot-2022-03-01-at-11.42.42-AM.png" data-mid="135810046" border="0" src="https://freight.cargo.site/w/1000/i/6e7a24fdf87bb929c4f36da57859cda22c3fadc36eec206e89b55d109a7d0341/Screen-Shot-2022-03-01-at-11.42.42-AM.png" /> GOLF GTI 2022 <img width="1800" height="1126" width_o="1800" height_o="1126" data-src="https://freight.cargo.site/t/original/i/1423e8013009b87e9d5f7cf8997638b024775eaa153416ebc290deb8f69c1988/Screen-Shot-2022-03-01-at-12.08.38-PM-copy-2.jpg" data-mid="135814032" border="0" src="https://freight.cargo.site/w/1000/i/1423e8013009b87e9d5f7cf8997638b024775eaa153416ebc290deb8f69c1988/Screen-Shot-2022-03-01-at-12.08.38-PM-copy-2.jpg" /> <img width="2438" height="1270" width_o="2438" height_o="1270" data-src="https://freight.cargo.site/t/original/i/10406e2b2264b3ba73305031c2fa50f6e7ca615d18cf0de875a03a51aa7fc407/Screen-Shot-2022-03-11-at-3.53.31-PM.png" data-mid="136036021" border="0" src="https://freight.cargo.site/w/1000/i/10406e2b2264b3ba73305031c2fa50f6e7ca615d18cf0de875a03a51aa7fc407/Screen-Shot-2022-03-11-at-3.53.31-PM.png" /> <img width="2424" height="1258" width_o="2424" height_o="1258" data-src="https://freight.cargo.site/t/original/i/0bed4fde1d4b9954f0d3d9b0a8d8ec2b912fe12a45d548389b78a1804ffc8842/Screen-Shot-2022-03-11-at-3.57.11-PM.png" data-mid="136036195" border="0" src="https://freight.cargo.site/w/1000/i/0bed4fde1d4b9954f0d3d9b0a8d8ec2b912fe12a45d548389b78a1804ffc8842/Screen-Shot-2022-03-11-at-3.57.11-PM.png" /> <img width="1800" height="1076" width_o="1800" height_o="1076" data-src="https://freight.cargo.site/t/original/i/accce0eb3f64328d8165418ef77c25aa9f1406ac644aedf3a307745b1291da7f/Screen-Shot-2022-03-09-at-10.47.27-AM-copy.jpg" data-mid="135815227" border="0" src="https://freight.cargo.site/w/1000/i/accce0eb3f64328d8165418ef77c25aa9f1406ac644aedf3a307745b1291da7f/Screen-Shot-2022-03-09-at-10.47.27-AM-copy.jpg" /> <img width="1800" height="1089" width_o="1800" height_o="1089" data-src="https://freight.cargo.site/t/original/i/6dc86dee8f04d8486432ee595f8c92351ccb0ec4173e5fdced438c772bc91b37/Screen-Shot-2022-03-09-at-11.41.49-AM-copy.jpg" data-mid="135815230" border="0" src="https://freight.cargo.site/w/1000/i/6dc86dee8f04d8486432ee595f8c92351ccb0ec4173e5fdced438c772bc91b37/Screen-Shot-2022-03-09-at-11.41.49-AM-copy.jpg" /> <img width="1800" height="1044" width_o="1800" height_o="1044" data-src="https://freight.cargo.site/t/original/i/1dd13b6d92f7ab16d1f6ac836e6dbab3fa79f352402d3afd369e534c277ef5f5/Screen-Shot-2022-03-01-at-1.28.51-PM-copy.jpg" data-mid="135815661" border="0" src="https://freight.cargo.site/w/1000/i/1dd13b6d92f7ab16d1f6ac836e6dbab3fa79f352402d3afd369e534c277ef5f5/Screen-Shot-2022-03-01-at-1.28.51-PM-copy.jpg" /> <img width="1800" height="883" width_o="1800" height_o="883" data-src="https://freight.cargo.site/t/original/i/c5975fc14ead288a9225502e87d75dc37867c9e8fc2b05a5148a55d8ca03c458/Screen-Shot-2022-03-01-at-4.24.09-PM-copy.jpg" data-mid="135815665" border="0" src="https://freight.cargo.site/w/1000/i/c5975fc14ead288a9225502e87d75dc37867c9e8fc2b05a5148a55d8ca03c458/Screen-Shot-2022-03-01-at-4.24.09-PM-copy.jpg" /> <img width="2454" height="1282" width_o="2454" height_o="1282" data-src="https://freight.cargo.site/t/original/i/e66c30df49ee801d615a8021c37c5bacf0e1a9ccfe821c65a944e650861de0bf/Screen-Shot-2022-03-11-at-3.59.12-PM.png" data-mid="136036423" border="0" src="https://freight.cargo.site/w/1000/i/e66c30df49ee801d615a8021c37c5bacf0e1a9ccfe821c65a944e650861de0bf/Screen-Shot-2022-03-11-at-3.59.12-PM.png" /> JETTA GLI 2022 <img width="2374" height="1400" width_o="2374" height_o="1400" data-src="https://freight.cargo.site/t/original/i/cc9344ebb00f349b4e8be68ea34924eff10d6eb8513df7aa050ed3bb3dcbead3/Hero-real-.png" data-mid="135818832" border="0" src="https://freight.cargo.site/w/1000/i/cc9344ebb00f349b4e8be68ea34924eff10d6eb8513df7aa050ed3bb3dcbead3/Hero-real-.png" /> <img width="2260" height="1256" width_o="2260" height_o="1256" data-src="https://freight.cargo.site/t/original/i/55c517ca3fba07b070e06ee96cbf0aa09c54fc14e6d4e64042ec3cfe496a2d2c/Screen-Shot-2022-03-09-at-3.36.45-PM.png" data-mid="135817287" border="0" src="https://freight.cargo.site/w/1000/i/55c517ca3fba07b070e06ee96cbf0aa09c54fc14e6d4e64042ec3cfe496a2d2c/Screen-Shot-2022-03-09-at-3.36.45-PM.png" /> <img width="1880" height="1186" width_o="1880" height_o="1186" data-src="https://freight.cargo.site/t/original/i/67a8d038f9cd4013299fde8a4f6096f7fa7ef8314f3330ca8637a0bf0ff9b371/Screen-Shot-2022-02-28-at-5.12.21-PM.png" data-mid="135819107" border="0" src="https://freight.cargo.site/w/1000/i/67a8d038f9cd4013299fde8a4f6096f7fa7ef8314f3330ca8637a0bf0ff9b371/Screen-Shot-2022-02-28-at-5.12.21-PM.png" /> <img width="2326" height="1242" width_o="2326" height_o="1242" data-src="https://freight.cargo.site/t/original/i/e2a5b24cf5d5a987981377a50bc17ea4cfd7910207d3b175820fe333011844b0/Screen-Shot-2022-02-28-at-5.16.36-PM.png" data-mid="135817360" border="0" src="https://freight.cargo.site/w/1000/i/e2a5b24cf5d5a987981377a50bc17ea4cfd7910207d3b175820fe333011844b0/Screen-Shot-2022-02-28-at-5.16.36-PM.png" /> <img width="2342" height="1204" width_o="2342" height_o="1204" data-src="https://freight.cargo.site/t/original/i/2f9f08bcd974bf6abf0fce52e1fd1eac3c38985e7f7cace11937f74bf19518cf/Screen-Shot-2022-03-09-at-4.08.22-PM.png" data-mid="135819491" border="0" src="https://freight.cargo.site/w/1000/i/2f9f08bcd974bf6abf0fce52e1fd1eac3c38985e7f7cace11937f74bf19518cf/Screen-Shot-2022-03-09-at-4.08.22-PM.png" /> <img width="2368" height="1320" width_o="2368" height_o="1320" data-src="https://freight.cargo.site/t/original/i/75bc12437df84e4ceb64d520071ba11236a5b1bde62ff5312ad2a9aa871598a6/Screen-Shot-2022-03-09-at-3.44.27-PM.png" data-mid="135818032" border="0" src="https://freight.cargo.site/w/1000/i/75bc12437df84e4ceb64d520071ba11236a5b1bde62ff5312ad2a9aa871598a6/Screen-Shot-2022-03-09-at-3.44.27-PM.png" /> <img width="2382" height="1210" width_o="2382" height_o="1210" data-src="https://freight.cargo.site/t/original/i/fa489195bb3aaf1bfb11e5370335f72b0f06b9984d0e580a703968440f52258b/Screen-Shot-2022-03-09-at-3.51.19-PM.png" data-mid="135819569" border="0" src="https://freight.cargo.site/w/1000/i/fa489195bb3aaf1bfb11e5370335f72b0f06b9984d0e580a703968440f52258b/Screen-Shot-2022-03-09-at-3.51.19-PM.png" /> <img width="2382" height="1236" width_o="2382" height_o="1236" data-src="https://freight.cargo.site/t/original/i/7d4f8f684867711d352d87a2f16654da25596e405a112ec07f12e75799971869/Screen-Shot-2022-03-09-at-3.51.44-PM.png" data-mid="135819591" border="0" src="https://freight.cargo.site/w/1000/i/7d4f8f684867711d352d87a2f16654da25596e405a112ec07f12e75799971869/Screen-Shot-2022-03-09-at-3.51.44-PM.png" /> <img width="2330" height="1298" width_o="2330" height_o="1298" data-src="https://freight.cargo.site/t/original/i/bff53152ce183c87c138a3aa795d0ff51a23274cf6206d11fb6996b964a3e6db/Screen-Shot-2022-03-09-at-4.15.29-PM.png" data-mid="135820166" border="0" src="https://freight.cargo.site/w/1000/i/bff53152ce183c87c138a3aa795d0ff51a23274cf6206d11fb6996b964a3e6db/Screen-Shot-2022-03-09-at-4.15.29-PM.png" /> JETTA 2022 <img width="2360" height="1296" width_o="2360" height_o="1296" data-src="https://freight.cargo.site/t/original/i/58ad7b737257e2a7d93de486a47a059fdaec477212631da44822b655d8e2b505/Hero-real.png" data-mid="135821825" border="0" src="https://freight.cargo.site/w/1000/i/58ad7b737257e2a7d93de486a47a059fdaec477212631da44822b655d8e2b505/Hero-real.png" /> <img width="2406" height="1524" width_o="2406" height_o="1524" data-src="https://freight.cargo.site/t/original/i/b3c13a0c5d456f4176c25b67ad1e2236cd82400bf55599fda44ebccdb4fbcc69/Screen-Shot-2022-02-26-at-11.12.01-PM.png" data-mid="135821844" border="0" src="https://freight.cargo.site/w/1000/i/b3c13a0c5d456f4176c25b67ad1e2236cd82400bf55599fda44ebccdb4fbcc69/Screen-Shot-2022-02-26-at-11.12.01-PM.png" /> <img width="2184" height="1234" width_o="2184" height_o="1234" data-src="https://freight.cargo.site/t/original/i/346a2ebf8b8386fe5eb56df3a6490a5117adb5cc18b8a2a64eebc0850d04f2e2/Screen-Shot-2022-03-09-at-4.41.30-PM.png" data-mid="135822686" border="0" src="https://freight.cargo.site/w/1000/i/346a2ebf8b8386fe5eb56df3a6490a5117adb5cc18b8a2a64eebc0850d04f2e2/Screen-Shot-2022-03-09-at-4.41.30-PM.png" /> <img width="2206" height="1202" width_o="2206" height_o="1202" data-src="https://freight.cargo.site/t/original/i/600354993fee81590273f9e2cd35cde3031ab8eafbd42863646e77c71fc6a1b1/Screen-Shot-2022-03-09-at-4.33.08-PM.png" data-mid="135822083" border="0" src="https://freight.cargo.site/w/1000/i/600354993fee81590273f9e2cd35cde3031ab8eafbd42863646e77c71fc6a1b1/Screen-Shot-2022-03-09-at-4.33.08-PM.png" /> <img width="2112" height="1274" width_o="2112" height_o="1274" data-src="https://freight.cargo.site/t/original/i/01897645124d2c721313f53c9f92059e671592a11768edcd1549391725b10519/Screen-Shot-2022-03-09-at-12.27.51-PM.png" data-mid="135822102" border="0" src="https://freight.cargo.site/w/1000/i/01897645124d2c721313f53c9f92059e671592a11768edcd1549391725b10519/Screen-Shot-2022-03-09-at-12.27.51-PM.png" /> <img width="2224" height="1228" width_o="2224" height_o="1228" data-src="https://freight.cargo.site/t/original/i/8ed0bfa356e36e6858ce448681bbe3197494606d4577acba430771c32d4e69ff/Screen-Shot-2022-03-01-at-12.00.07-PM.png" data-mid="135822104" border="0" src="https://freight.cargo.site/w/1000/i/8ed0bfa356e36e6858ce448681bbe3197494606d4577acba430771c32d4e69ff/Screen-Shot-2022-03-01-at-12.00.07-PM.png" /> <img width="2088" height="1108" width_o="2088" height_o="1108" data-src="https://freight.cargo.site/t/original/i/b903031abe92bebee42e318030f8892b51bfcc8ff0c0781e2a8c68ea8ff4392c/Screen-Shot-2022-03-09-at-4.30.20-PM.png" data-mid="135821874" border="0" src="https://freight.cargo.site/w/1000/i/b903031abe92bebee42e318030f8892b51bfcc8ff0c0781e2a8c68ea8ff4392c/Screen-Shot-2022-03-09-at-4.30.20-PM.png" /> <img width="2078" height="1212" width_o="2078" height_o="1212" data-src="https://freight.cargo.site/t/original/i/eca0eb309ed26983e51db09d54507fa4789521a78b4281185b952fc244911a1d/Screen-Shot-2022-03-09-at-4.28.03-PM.png" data-mid="135821911" border="0" src="https://freight.cargo.site/w/1000/i/eca0eb309ed26983e51db09d54507fa4789521a78b4281185b952fc244911a1d/Screen-Shot-2022-03-09-at-4.28.03-PM.png" /> Role: Copywriter/Creative lead ACD: Mike Lipton Product Specialists: Jason Clark, Amber Koshofer Agency: Wunderman Thompson https://marcuslivesay.com/Martin-Guitars Sun, 03 Jun 2012 22:02:39 +0000 LivesayMMXXIV https://marcuslivesay.com/Martin-Guitars Martin Guitar Company Martin had been doing what they do for a very, very long time. Long before disposable culture came along.&nbsp;How do you remind a new generation about the importance of character and the power of grit? We toured the factory and watched men and women building guitars, piece by piece, with their bare hands. We channeled that into words. <img width="1038" height="1248" width_o="1038" height_o="1248" data-src="https://freight.cargo.site/t/original/i/0164e0f10ff53efa4c78e2fc013f8fd5b2a543ab0b09aa7292705cb576b288f8/Screen-Shot-2020-03-02-at-12.51.52-PM-copy.jpg" data-mid="62495024" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/0164e0f10ff53efa4c78e2fc013f8fd5b2a543ab0b09aa7292705cb576b288f8/Screen-Shot-2020-03-02-at-12.51.52-PM-copy.jpg" /><img width="1042" height="1250" width_o="1042" height_o="1250" data-src="https://freight.cargo.site/t/original/i/c7c1b73d0b94fe066c4b6b12c64da54bb17b38fd2628a4be0d5ddcc61555d535/Screen-Shot-2020-03-02-at-12.52.35-PM-copy.jpg" data-mid="62495028" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/c7c1b73d0b94fe066c4b6b12c64da54bb17b38fd2628a4be0d5ddcc61555d535/Screen-Shot-2020-03-02-at-12.52.35-PM-copy.jpg" /> <img width="1040" height="1248" width_o="1040" height_o="1248" data-src="https://freight.cargo.site/t/original/i/74867cd31408359deaf149f7201bf561cb0c7b872ca51a4ccc295dce99a6f4d1/Screen-Shot-2020-03-02-at-12.52.07-PM-copy.jpg" data-mid="62495026" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/74867cd31408359deaf149f7201bf561cb0c7b872ca51a4ccc295dce99a6f4d1/Screen-Shot-2020-03-02-at-12.52.07-PM-copy.jpg" /> Role: Senior Copywriter CD: Betsy Guerro CD: Sig Gross AD: Jolene Delisle https://marcuslivesay.com/Nikon Tue, 31 Jan 2017 17:19:53 +0000 LivesayMMXXIV https://marcuslivesay.com/Nikon Nikon Cramer-Krasselt NY had won Nikon’s US business with new positioning Show Your Love Some Love, leveraging the insight that phone camera image quality cannot match Nikon innovations. We launched a line of action and performance cameras for all levels. KeyMission 360 Launch [YouTube pre-roll] &nbsp; &nbsp; &nbsp; Chopped up video that had been shot on a KeyMission 360 by the Nikon Asia team, and threaded the best footage together. Wrote script to picture. KeyMission 360 Event [Photo Plus International Expo NYC]&nbsp;At the largest photography and imaging event in North America, Nikon is one of hundreds of booths in Javits Convention Center. How do you spark interest in a program guide loaded with eye candy, and get people to booth 401? Crop the gear. Tell, don’t show. <img width="1914" height="1234" width_o="1914" height_o="1234" data-src="https://freight.cargo.site/t/original/i/b12a5d24f50994e6691c41c8e52ff70973cff9b272497f99ac85ff1e7e17c49d/Screen-Shot-2017-01-05-at-12.00.04-AM.png" data-mid="54330493" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/b12a5d24f50994e6691c41c8e52ff70973cff9b272497f99ac85ff1e7e17c49d/Screen-Shot-2017-01-05-at-12.00.04-AM.png" /> D5/D500 DSLRs We knew the ad had to use the global creative headline structure of “I AM…” and that the D5 and D500 are for taking travel, outdoor and wildlife pictures. It needed an idea. The audience for these cameras are inspired and awed by the beauty of the world, they are committed to something greater than themselves.&nbsp; <img width="970" height="1246" width_o="970" height_o="1246" data-src="https://freight.cargo.site/t/original/i/9b59a993073b5513738739e49f193fa6ee2424a88bd3077b0552a2797ca2a62b/Screen-Shot-2017-01-04-at-11.58.53-PM.png" data-mid="54330492" border="0" data-scale="75" src="https://freight.cargo.site/w/970/i/9b59a993073b5513738739e49f193fa6ee2424a88bd3077b0552a2797ca2a62b/Screen-Shot-2017-01-04-at-11.58.53-PM.png" /> 100th Anniversary &nbsp; How do you compress 100 years into a single message? By conveying their vision on the 36,500th day remains as strong as it was on day zero.&nbsp; <img width="1112" height="1428" width_o="1112" height_o="1428" data-src="https://freight.cargo.site/t/original/i/36ecb32683ac92943b4c87486da7c53de9cd4551209d01c89cc2dbb700345285/NIKON100.png" data-mid="54330494" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/36ecb32683ac92943b4c87486da7c53de9cd4551209d01c89cc2dbb700345285/NIKON100.png" />Role: Senior Copywriter ECD: Craig Markus CD/AD: Catherine Abbenda AD: Coleman Davis AD: Zack Hirsch Agency: Cramer-Krasselt NY https://marcuslivesay.com/Reese-s Wed, 05 Jun 2013 16:49:20 +0000 LivesayMMXXIV https://marcuslivesay.com/Reese-s Reese’s Built around wry observations, Reese’s :15 animations combined surprising visuals with punchy one-liners.&nbsp; Halloween TV/Print/OOH + Digital Coax an interesting visual out of the product. Expand :15 to a micro story. Inject it with some fun B-movie/grindhouse energy.&nbsp; Scary good for sales. Recipe:&nbsp; 2 peanut butter cups 1 memory of wind-up chattering teeth Pinch of John Carpenter’s Halloween 3&nbsp; “Bwahaha” :15 App Create a diabolical laugh with our voice changer. Share it with younger sibling.<img width="1500" height="900" width_o="1500" height_o="900" data-src="https://freight.cargo.site/t/original/i/ad089d30166f9485c2ff5f032a7525afbe86a9357b5c96bef6e1f6c8dee70201/REESES-APP-_0002_CHOICES.jpg" data-mid="108612234" border="0" src="https://freight.cargo.site/w/1000/i/ad089d30166f9485c2ff5f032a7525afbe86a9357b5c96bef6e1f6c8dee70201/REESES-APP-_0002_CHOICES.jpg" /> Print + OHH <img width="1500" height="900" width_o="1500" height_o="900" data-src="https://freight.cargo.site/t/original/i/a25873738ab09d2a9773c60cf0e2f4e4876c1fe99135982464f88308c7a305b2/REESES-PRINT-WORK-OOH.jpg" data-mid="108616299" border="0" src="https://freight.cargo.site/w/1000/i/a25873738ab09d2a9773c60cf0e2f4e4876c1fe99135982464f88308c7a305b2/REESES-PRINT-WORK-OOH.jpg" /> <img width="1500" height="900" width_o="1500" height_o="900" data-src="https://freight.cargo.site/t/original/i/85678850bea7e3a7e7e8e1822c498ba61170b5b862aa3158ce07416096445a37/REESES-MAGZINE-PRINT.jpg" data-mid="108616307" border="0" src="https://freight.cargo.site/w/1000/i/85678850bea7e3a7e7e8e1822c498ba61170b5b862aa3158ce07416096445a37/REESES-MAGZINE-PRINT.jpg" /> <img width="1500" height="900" width_o="1500" height_o="900" data-src="https://freight.cargo.site/t/original/i/aa36d0fbb9cb8152cfb86726bb1c0ebeba52d1e15b565b19ead3d3ee710f282c/REESES-PRINT-WORK-WILDPOSTING.jpg" data-mid="108616257" border="0" src="https://freight.cargo.site/w/1000/i/aa36d0fbb9cb8152cfb86726bb1c0ebeba52d1e15b565b19ead3d3ee710f282c/REESES-PRINT-WORK-WILDPOSTING.jpg" /> <img width="1500" height="900" width_o="1500" height_o="900" data-src="https://freight.cargo.site/t/original/i/b1211cb6d269bc44ed041df21d6f2fc46bd3ab362b13a768305aa9f080e8bad7/REESES-PRINT-WORK-BODEGA.jpg" data-mid="108616306" border="0" src="https://freight.cargo.site/w/1000/i/b1211cb6d269bc44ed041df21d6f2fc46bd3ab362b13a768305aa9f080e8bad7/REESES-PRINT-WORK-BODEGA.jpg" /> Brand spot&nbsp; The brief was the same as the last twelve. Tell people about the combination of peanut butter and chocolate.&nbsp; “Combination” :15 “Love Games” :15 Movie Tie-in For research we we went to Marvel Entertainment HQ on 6th Ave. to read the script before the movie was out! They made us surrender our cell phones before giving us access. Top. Secret.&nbsp; “Avengers” :15 Role: Senior CopywriterAD: Nate DolceAD: Jesse PackerCD: Thom Baginski CD: Gary RozanskiAnimation: Imaginary Forces Agency: Arnold NY https://marcuslivesay.com/Naming Fri, 28 May 2021 03:36:00 +0000 LivesayMMXXIV https://marcuslivesay.com/Naming Coda&nbsp; Naming project for an Amazon Prime Video channel, streaming high-quality, archival music content from iconic artists. This unearthed content would add to what was known, expanding the artist’s story to make it more powerful and interesting. &nbsp; It needed to evoke “music” and “rare.” It also needed to be easy to process, highly noticable in the space/product category, and most importantly have memorability. Presented six rounds. “Coda” was actually from the third round.&nbsp; Coda&nbsp;/ˈkōdə/ (noun):&nbsp;an addition to musical pieces or movements, rarities collection of unused tracks&nbsp;Our logic: Coda channel provides added content to continue and expand the artist’s legacy More than the streaming service, Coda also became the name for the multi-media company that launched the channel. Since letters aren’t much to look at, here are some of the ways the identity is living in the world: &nbsp; <img width="1476" height="828" width_o="1476" height_o="828" data-src="https://freight.cargo.site/t/original/i/81c7ff4ea5ffd88aae1bd99384491359e890c3c3ef4e4d836c74425a30968b84/Screen-Shot-2021-05-26-at-10.57.14-PM.png" data-mid="109795894" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/81c7ff4ea5ffd88aae1bd99384491359e890c3c3ef4e4d836c74425a30968b84/Screen-Shot-2021-05-26-at-10.57.14-PM.png" /> <img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/fc278c6fd746ab95bc4dceeedf8ddb9de47c577b1e6546f53d20ce2e27134108/Coda-Insta.PNG" data-mid="109795778" border="0" data-scale="25" src="https://freight.cargo.site/w/1000/i/fc278c6fd746ab95bc4dceeedf8ddb9de47c577b1e6546f53d20ce2e27134108/Coda-Insta.PNG" /><img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/5b5e04bd834f8c562829a859c5f4f2b1ba58b0d3e6f1542b8666bede0d88ab19/Coda-Twitter.PNG" data-mid="109795779" border="0" data-scale="25" src="https://freight.cargo.site/w/1000/i/5b5e04bd834f8c562829a859c5f4f2b1ba58b0d3e6f1542b8666bede0d88ab19/Coda-Twitter.PNG" /> <img width="2266" height="570" width_o="2266" height_o="570" data-src="https://freight.cargo.site/t/original/i/4545ffa29a8ada94f21108dba82dbba987c1108cede3a19fbd4854d9448d3ed6/Screen-Shot-2021-05-26-at-10.51.35-PM.png" data-mid="109795918" border="0" src="https://freight.cargo.site/w/1000/i/4545ffa29a8ada94f21108dba82dbba987c1108cede3a19fbd4854d9448d3ed6/Screen-Shot-2021-05-26-at-10.51.35-PM.png" /><img width="1142" height="896" width_o="1142" height_o="896" data-src="https://freight.cargo.site/t/original/i/bcda863dbcd0667830f37b4941c278833adf98f0680001b544aee5d3d0f58cbd/Screen-Shot-2021-05-26-at-11.09.20-PM.png" data-mid="109795887" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/bcda863dbcd0667830f37b4941c278833adf98f0680001b544aee5d3d0f58cbd/Screen-Shot-2021-05-26-at-11.09.20-PM.png" /> Role: writer&nbsp; Head of Creative: Chris Austopchuk&nbsp; CD: Scott Duncan Agency: Creative Group, Sony Music Entertainment https://marcuslivesay.com/TCSNYCMARATHON Thu, 05 Jan 2017 05:04:51 +0000 LivesayMMXXIV https://marcuslivesay.com/TCSNYCMARATHON #TCSNYCMARATHON With a playing field that’s 26.2 miles in length, it’s impossible to fully experience a marathon at any one place along the course. For the 2016 race, we connected the planet digitally and socially to the runners, neighborhoods and energy. Wherever you were you could catch it how you wanted: along the course, with the app, or on a TV, in a dive bar, deep in NYC.&nbsp; Posters/OOH<img width="1834" height="1412" width_o="1834" height_o="1412" data-src="https://freight.cargo.site/t/original/i/e32232b001bb01054e2bc1ad623bb6f0d4907fd7e93bc64a3559e32d072f4dca/Molly-copy.jpg" data-mid="61298187" border="0" src="https://freight.cargo.site/w/1000/i/e32232b001bb01054e2bc1ad623bb6f0d4907fd7e93bc64a3559e32d072f4dca/Molly-copy.jpg" /> <img width="1834" height="1412" width_o="1834" height_o="1412" data-src="https://freight.cargo.site/t/original/i/9c10d5f5dd597050ae1c009e60d3d42efdcb6772b2095854f681f796fd96f707/People-watching-copy.jpg" data-mid="63244731" border="0" src="https://freight.cargo.site/w/1000/i/9c10d5f5dd597050ae1c009e60d3d42efdcb6772b2095854f681f796fd96f707/People-watching-copy.jpg" /> <img width="1834" height="1410" width_o="1834" height_o="1410" data-src="https://freight.cargo.site/t/original/i/d52600bc748fa1154eecb83b7f1707943a0570b14be3e25ca73420311706dc2f/Invade-Space-copy.jpg" data-mid="63244733" border="0" src="https://freight.cargo.site/w/1000/i/d52600bc748fa1154eecb83b7f1707943a0570b14be3e25ca73420311706dc2f/Invade-Space-copy.jpg" /><img width="1830" height="1408" width_o="1830" height_o="1408" data-src="https://freight.cargo.site/t/original/i/80285a67174ab9ab2bbc2a18efb315394cff16c381b643cc92c8db51917fc8cb/Euphoria-copy.jpg" data-mid="63244738" border="0" src="https://freight.cargo.site/w/1000/i/80285a67174ab9ab2bbc2a18efb315394cff16c381b643cc92c8db51917fc8cb/Euphoria-copy.jpg" /> (S)mile Markers [Participatory Activation]26 pin-shaped markers were scattered along the course and on the app. Each marker told a fun bit about the course, race and city, and featured a unique digital experience including quizzes, videos, graphics, and timelines that were unlocked in the app. The markers were placed along the course and in neighborhoods on bus shelters, sidewalks, billboards and at Citi Bike stations. At the marker, people captured photos and videos to share for a chance to win. Booty included discounts from PowerBar, Fitbit, Tavern on the Green, Gatorade, and marathon swag.&nbsp; <img width="1246" height="786" width_o="1246" height_o="786" data-src="https://freight.cargo.site/t/original/i/9eae9a4b90efef674e928a3c89686f8eb69cc4c6baedbb39ac4654657c5487e0/Screen-Shot-2021-05-21-at-1.29.50-PM.png" data-mid="109146615" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/9eae9a4b90efef674e928a3c89686f8eb69cc4c6baedbb39ac4654657c5487e0/Screen-Shot-2021-05-21-at-1.29.50-PM.png" /> <img width="1356" height="1284" width_o="1356" height_o="1284" data-src="https://freight.cargo.site/t/original/i/82898c512e3a69deab5a53e66439cda000d83959dc8be8cbb08fc5eb824ea8e6/Get-the-app-copy.jpg" data-mid="62331617" border="0" src="https://freight.cargo.site/w/1000/i/82898c512e3a69deab5a53e66439cda000d83959dc8be8cbb08fc5eb824ea8e6/Get-the-app-copy.jpg" /> <img width="1335" height="1780" width_o="1335" height_o="1780" data-src="https://freight.cargo.site/t/original/i/f66d38713f16579be61f06f8f9a146105e3c770bbc7b4ab89f4ff5b493c472bd/Brooklyn-Swift-copy.jpg" data-mid="62331610" border="0" src="https://freight.cargo.site/w/1000/i/f66d38713f16579be61f06f8f9a146105e3c770bbc7b4ab89f4ff5b493c472bd/Brooklyn-Swift-copy.jpg" /> <img width="1554" height="1166" width_o="1554" height_o="1166" data-src="https://freight.cargo.site/t/original/i/c1578455ba961df7ce4841442ad4b2815da39c74e813293d9cb60a5cddb452e1/Pasta-Fasta-copy.jpg" data-mid="62331624" border="0" src="https://freight.cargo.site/w/1000/i/c1578455ba961df7ce4841442ad4b2815da39c74e813293d9cb60a5cddb452e1/Pasta-Fasta-copy.jpg" /> <img width="1554" height="1166" width_o="1554" height_o="1166" data-src="https://freight.cargo.site/t/original/i/721dc2e783a4d25a99be575be8ebae31e5404b58f026c7520522004096d3888e/Grinlock-copy.jpg" data-mid="62331619" border="0" src="https://freight.cargo.site/w/1000/i/721dc2e783a4d25a99be575be8ebae31e5404b58f026c7520522004096d3888e/Grinlock-copy.jpg" /> <img width="1554" height="1166" width_o="1554" height_o="1166" data-src="https://freight.cargo.site/t/original/i/f39d1bd00d2693e2d508773edf31738f2ecd4ef3dfdc48cf7bd0db3e24c4ee57/Mile-One-copy.jpg" data-mid="62331622" border="0" src="https://freight.cargo.site/w/1000/i/f39d1bd00d2693e2d508773edf31738f2ecd4ef3dfdc48cf7bd0db3e24c4ee57/Mile-One-copy.jpg" /> <img width="1391" height="1854" width_o="1391" height_o="1854" data-src="https://freight.cargo.site/t/original/i/1695fd35a48901e06a7cdb1ff575b9e416165ba42ecbe2051f20f7255935cc92/Broadway-Performance-copy.jpg" data-mid="62331607" border="0" src="https://freight.cargo.site/w/1000/i/1695fd35a48901e06a7cdb1ff575b9e416165ba42ecbe2051f20f7255935cc92/Broadway-Performance-copy.jpg" /> <img width="1358" height="1332" width_o="1358" height_o="1332" data-src="https://freight.cargo.site/t/original/i/94744f0888d920bea1cd6ed2ba9e4286a71f835c6f14b5d88097067b9b734e58/Finish--26-copy.jpg" data-mid="62331614" border="0" src="https://freight.cargo.site/w/1000/i/94744f0888d920bea1cd6ed2ba9e4286a71f835c6f14b5d88097067b9b734e58/Finish--26-copy.jpg" /> Role: Headlines ECD: Craig Markus CD: Molly Finley AD: I-Ping Chiang Agency: Cramer-Krasselt NY https://marcuslivesay.com/Metropolitan-Transportation-Authority Fri, 19 Sep 2014 01:20:49 +0000 LivesayMMXXIV https://marcuslivesay.com/Metropolitan-Transportation-Authority MTA &nbsp; Background:&nbsp; Metropolitan Transportation Authority. The name itself feels like a blunt instrument. Big. Layered. Authoritarian. We wanted to scootch it a bit closer to the public service part of its personality. Where we could, we attempted to make it more human. Fulton CenterWhat will sunlight do for a New Yorker’s subway experience? The Fulton sky reflector-net aims natural light four stories deep into the underground. Apologies to the mole people. New York’s Next Great Public Space announced the opening of the rehabilitated station and new retail space.&nbsp; <img width="1440" height="1509" width_o="1440" height_o="1509" data-src="https://freight.cargo.site/t/original/i/336e07a7dd3dfa5a17655d72169a54dbf791dce0f3e8ff277d92dc6e6f4df122/fulton-4-copy.jpg" data-mid="62501536" border="0" src="https://freight.cargo.site/w/1000/i/336e07a7dd3dfa5a17655d72169a54dbf791dce0f3e8ff277d92dc6e6f4df122/fulton-4-copy.jpg" /> <img width="1375" height="1440" width_o="1375" height_o="1440" data-src="https://freight.cargo.site/t/original/i/e30a0c2a403bc9e3291db417c636c82c3825ce991c19d6ca893d07b3c741ee4c/fulton-2-copy.jpg" data-mid="62501559" border="0" src="https://freight.cargo.site/w/1000/i/e30a0c2a403bc9e3291db417c636c82c3825ce991c19d6ca893d07b3c741ee4c/fulton-2-copy.jpg" /> <img width="1440" height="1509" width_o="1440" height_o="1509" data-src="https://freight.cargo.site/t/original/i/ecd369994cca37a6570ee887603cf6da6e59a5431dfff4f741c0083ce441d194/fulton--copy.jpg" data-mid="62501562" border="0" src="https://freight.cargo.site/w/1000/i/ecd369994cca37a6570ee887603cf6da6e59a5431dfff4f741c0083ce441d194/fulton--copy.jpg" /> <img width="1296" height="972" width_o="1296" height_o="972" data-src="https://freight.cargo.site/t/original/i/0bf1669f6a6b1d31e881e69537f53eb3b813d8303f458bd7226794643c7ca87c/IMG_5604-copy.jpg" data-mid="62501580" border="0" src="https://freight.cargo.site/w/1000/i/0bf1669f6a6b1d31e881e69537f53eb3b813d8303f458bd7226794643c7ca87c/IMG_5604-copy.jpg" /> eTix app A ticket machine in the palm of your hand. Literally. <img width="868" height="1370" width_o="868" height_o="1370" data-src="https://freight.cargo.site/t/original/i/67d074257c81b2cbc7b9a7cd7e22838ce413e8a3bafe33c3481ac9799de45fc0/Screen-Shot-2020-03-02-at-3.51.34-PM-copy.jpg" data-mid="62503219" border="0" data-scale="50" src="https://freight.cargo.site/w/868/i/67d074257c81b2cbc7b9a7cd7e22838ce413e8a3bafe33c3481ac9799de45fc0/Screen-Shot-2020-03-02-at-3.51.34-PM-copy.jpg" /> EasyPay MetroCard relaunchEven the vending machines are sick of seeing you wait in line. 75% enrollment increase <img width="618" height="426" width_o="618" height_o="426" data-src="https://freight.cargo.site/t/original/i/f6e937e9edcffaa53489bb2dd6e6e88cf23c5d9c94d27ea6296079529c4796e0/Screen-Shot-2015-11-02-at-1.03.23-PM.png" data-mid="54330536" border="0" src="https://freight.cargo.site/w/618/i/f6e937e9edcffaa53489bb2dd6e6e88cf23c5d9c94d27ea6296079529c4796e0/Screen-Shot-2015-11-02-at-1.03.23-PM.png" /> <img width="618" height="428" width_o="618" height_o="428" data-src="https://freight.cargo.site/t/original/i/d67857fba6d9992878ffe667fb659922a1a94d5789b48b4653f3a7ae679028e3/Screen-Shot-2015-11-02-at-1.03.44-PM.png" data-mid="54330537" border="0" src="https://freight.cargo.site/w/618/i/d67857fba6d9992878ffe667fb659922a1a94d5789b48b4653f3a7ae679028e3/Screen-Shot-2015-11-02-at-1.03.44-PM.png" /> <img width="1860" height="1062" width_o="1860" height_o="1062" data-src="https://freight.cargo.site/t/original/i/e74991c37f1906de006ef8fdd9f5b49f34e50f321f4cb03381da6a01b5d94086/Screen-Shot-2020-03-02-at-3.56.49-PM-copy.jpg" data-mid="62504048" border="0" src="https://freight.cargo.site/w/1000/i/e74991c37f1906de006ef8fdd9f5b49f34e50f321f4cb03381da6a01b5d94086/Screen-Shot-2020-03-02-at-3.56.49-PM-copy.jpg" /> <img width="1394" height="1048" width_o="1394" height_o="1048" data-src="https://freight.cargo.site/t/original/i/06ade072deddeb826d9888f6ef4131818f03e9e5ba24b8a4d5a2a619a1c0b78e/Screen-Shot-2020-03-02-at-3.56.30-PM-copy.jpg" data-mid="62504045" border="0" src="https://freight.cargo.site/w/1000/i/06ade072deddeb826d9888f6ef4131818f03e9e5ba24b8a4d5a2a619a1c0b78e/Screen-Shot-2020-03-02-at-3.56.30-PM-copy.jpg" /> <img width="1446" height="850" width_o="1446" height_o="850" data-src="https://freight.cargo.site/t/original/i/87738fd71b8642f79f51923cde23146a14480382b3c537d42f5f53c6ae534fdb/Screen-Shot-2020-03-02-at-3.57.19-PM-copy.jpg" data-mid="62504065" border="0" src="https://freight.cargo.site/w/1000/i/87738fd71b8642f79f51923cde23146a14480382b3c537d42f5f53c6ae534fdb/Screen-Shot-2020-03-02-at-3.57.19-PM-copy.jpg" /> LIRR Cannonball Express social campaign If you don’t have access to an amphibious aircraft that whisks you out to your beachy playground, no reason to cry.&nbsp; <img width="660" height="1370" width_o="660" height_o="1370" data-src="https://freight.cargo.site/t/original/i/0fbf38cf7a85a1abf31d825cfcdb28b7d83d53a0984cdeb6048a9faa7ed88303/MTA-Social-Express-LIRR.jpg" data-mid="106989188" border="0" data-scale="25" src="https://freight.cargo.site/w/660/i/0fbf38cf7a85a1abf31d825cfcdb28b7d83d53a0984cdeb6048a9faa7ed88303/MTA-Social-Express-LIRR.jpg" /> Role: concepts/writer Creative Director, SVP: Chris Austopchuk Sr AD: Maria Marulanda Sr AD: Jeff Gilligan AD: Connie Jun Agency: Arcade Creative Group, Sony Music Entertainment https://marcuslivesay.com/KEXP Sun, 03 Jun 2012 22:02:43 +0000 LivesayMMXXIV https://marcuslivesay.com/KEXP KEXP = 📻👂🍻Conceived as a single panel comic strip about two grumpy ears commenting on the lack of good radio. Scrapped that and turned the ears into rebels, inciting a movement. Putting Music First announced the arrival of 90.3FM KEXP Seattle’s independent, artist driven programming on New York's 91.5 FM WNYE. Some of the ears may have accidentally tipped over a couple cars and lit them on fire. &nbsp; &nbsp; <img width="1086" height="1450" width_o="1086" height_o="1450" data-src="https://freight.cargo.site/t/original/i/5ba5067aabc6d61d39be8e35d56e2c7010400a385279a66197ceae5417475435/Screen-Shot-2021-05-25-at-10.57.51-AM.png" data-mid="109461087" border="0" src="https://freight.cargo.site/w/1000/i/5ba5067aabc6d61d39be8e35d56e2c7010400a385279a66197ceae5417475435/Screen-Shot-2021-05-25-at-10.57.51-AM.png" /> <img width="1950" height="2925" width_o="1950" height_o="2925" data-src="https://freight.cargo.site/t/original/i/5bff381fdc0641a550b49d0561e10d817db07c9694968bc274ba3188ea6af791/RNY_WP_Liberate-copy.jpg" data-mid="62505664" border="0" src="https://freight.cargo.site/w/1000/i/5bff381fdc0641a550b49d0561e10d817db07c9694968bc274ba3188ea6af791/RNY_WP_Liberate-copy.jpg" /> <img width="1950" height="2925" width_o="1950" height_o="2925" data-src="https://freight.cargo.site/t/original/i/eb6b06e9c5b14659c1d3170f3a09e5a6b96aa42c4d368f59f9fc43295be3671c/RNY_WP_unionsquare-copy.jpg" data-mid="62505731" border="0" src="https://freight.cargo.site/w/1000/i/eb6b06e9c5b14659c1d3170f3a09e5a6b96aa42c4d368f59f9fc43295be3671c/RNY_WP_unionsquare-copy.jpg" /> <img width="1950" height="2925" width_o="1950" height_o="2925" data-src="https://freight.cargo.site/t/original/i/a349b702ce1e0445226af90be8a449ba7eb4a35912f8298beaabb539fb534f21/RNY_WP_BKbridge-copy.jpg" data-mid="62505669" border="0" src="https://freight.cargo.site/w/1000/i/a349b702ce1e0445226af90be8a449ba7eb4a35912f8298beaabb539fb534f21/RNY_WP_BKbridge-copy.jpg" /> <img width="1950" height="2925" width_o="1950" height_o="2925" data-src="https://freight.cargo.site/t/original/i/f69789caa6c9b5856530072c5a9a63d32cb27ab54d5b0f1e0a9216fd74149500/RNY_WP_fifthave-copy.jpg" data-mid="62505684" border="0" src="https://freight.cargo.site/w/1000/i/f69789caa6c9b5856530072c5a9a63d32cb27ab54d5b0f1e0a9216fd74149500/RNY_WP_fifthave-copy.jpg" /> <img width="2318" height="1500" width_o="2318" height_o="1500" data-src="https://freight.cargo.site/t/original/i/101766d4de564ccb78fe19831971f2f5e444c7fe21d82497f1f33415be15eb3c/RNY_WP_enviro.jpg" data-mid="62505745" border="0" src="https://freight.cargo.site/w/1000/i/101766d4de564ccb78fe19831971f2f5e444c7fe21d82497f1f33415be15eb3c/RNY_WP_enviro.jpg" /> Role: ear concept/writer ECD: Eric Cosper AD: Angelo Pournaras Agency: Publicis NY https://marcuslivesay.com/Selected-Works Mon, 24 Jul 2017 21:17:19 +0000 LivesayMMXXIV https://marcuslivesay.com/Selected-Works Benihana-social&nbsp; Mother's and Father's Day&nbsp;social campaign for Benihana <img width="918" height="862" width_o="918" height_o="862" data-src="https://freight.cargo.site/t/original/i/91040f9a636cb307e6f69d96babf970a8ebb68797267b66ca939fc83a2e34cf7/Screen-Shot-2020-03-02-at-5.03.27-PM.png" data-mid="62508915" border="0" src="https://freight.cargo.site/w/918/i/91040f9a636cb307e6f69d96babf970a8ebb68797267b66ca939fc83a2e34cf7/Screen-Shot-2020-03-02-at-5.03.27-PM.png" /> <img width="926" height="866" width_o="926" height_o="866" data-src="https://freight.cargo.site/t/original/i/7ff267ab201c95bfee577c7152355aec43f2b1b48c023b70eba13d95bd299cb6/Screen-Shot-2020-03-02-at-5.03.13-PM.png" data-mid="62508914" border="0" src="https://freight.cargo.site/w/926/i/7ff267ab201c95bfee577c7152355aec43f2b1b48c023b70eba13d95bd299cb6/Screen-Shot-2020-03-02-at-5.03.13-PM.png" /> <img width="928" height="856" width_o="928" height_o="856" data-src="https://freight.cargo.site/t/original/i/976ec50b411f6ead654b2231eabe778a27b1661f4d8811ab88a37858b0c6ec2c/Screen-Shot-2020-03-02-at-4.58.14-PM.png" data-mid="62508721" border="0" src="https://freight.cargo.site/w/928/i/976ec50b411f6ead654b2231eabe778a27b1661f4d8811ab88a37858b0c6ec2c/Screen-Shot-2020-03-02-at-4.58.14-PM.png" /> <img width="992" height="934" width_o="992" height_o="934" data-src="https://freight.cargo.site/t/original/i/15d88841b129b991e45ee9723b8720b9d42dadac6d55bb2823e732334c641ad4/Screen-Shot-2020-03-02-at-5.02.59-PM.png" data-mid="62508913" border="0" src="https://freight.cargo.site/w/992/i/15d88841b129b991e45ee9723b8720b9d42dadac6d55bb2823e732334c641ad4/Screen-Shot-2020-03-02-at-5.02.59-PM.png" /> <img width="932" height="836" width_o="932" height_o="836" data-src="https://freight.cargo.site/t/original/i/adc831a9d177c50158f78af29e5b9a61528dbd0114d64679983056b0cf27414f/Screen-Shot-2020-03-02-at-5.02.26-PM.png" data-mid="62508911" border="0" src="https://freight.cargo.site/w/932/i/adc831a9d177c50158f78af29e5b9a61528dbd0114d64679983056b0cf27414f/Screen-Shot-2020-03-02-at-5.02.26-PM.png" /> Agency: Cramer Krasselt NY Team: Craig Markus, I-Ping Chiang, Benjamin Neenan Sony Pictures Television Stays funny, even in milk: We shipped Comedy Clusters cereal (inspired by the Seinfeld character’s collection of cereal) to promote commercial pods for Sony distributed comedy programming.&nbsp;&nbsp; <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/9b26dfca2db5b12addc0af8b831cda5a8a5c14f417fafc16404197f3d2170908/Sony-Cereal-Front.jpg" data-mid="103253940" border="0" src="https://freight.cargo.site/w/1000/i/9b26dfca2db5b12addc0af8b831cda5a8a5c14f417fafc16404197f3d2170908/Sony-Cereal-Front.jpg" /> <img width="2213" height="4021" width_o="2213" height_o="4021" data-src="https://freight.cargo.site/t/original/i/88dac447eb0900b1d333e4fbe41752b83f43eafd909377ff7df5b4bf261f039d/Sony-Cereal-panel-1.jpg" data-mid="103254047" border="0" src="https://freight.cargo.site/w/1000/i/88dac447eb0900b1d333e4fbe41752b83f43eafd909377ff7df5b4bf261f039d/Sony-Cereal-panel-1.jpg" /> <img width="2351" height="3992" width_o="2351" height_o="3992" data-src="https://freight.cargo.site/t/original/i/afdd375dfb06c08645d9f19cd404b197945076ec94fb395338b6f86cd71a162b/Sony-Cereal-panel-2.jpg" data-mid="103254054" border="0" src="https://freight.cargo.site/w/1000/i/afdd375dfb06c08645d9f19cd404b197945076ec94fb395338b6f86cd71a162b/Sony-Cereal-panel-2.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/2666d63812462cc6e4f084f2238c572e4838078a046c2706d2101da910680bdb/Sony-Cereal-Back.JPG" data-mid="103253988" border="0" src="https://freight.cargo.site/w/1000/i/2666d63812462cc6e4f084f2238c572e4838078a046c2706d2101da910680bdb/Sony-Cereal-Back.JPG" /> <img width="3018" height="1788" width_o="3018" height_o="1788" data-src="https://freight.cargo.site/t/original/i/f5769f3b085025deca81de3f6e4872c7c2a7f78b141438a9fb8eef9ae2342886/Sony-Cereal-top.jpg" data-mid="103254021" border="0" src="https://freight.cargo.site/w/1000/i/f5769f3b085025deca81de3f6e4872c7c2a7f78b141438a9fb8eef9ae2342886/Sony-Cereal-top.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/439ba79a182eab5de62b56f8e55f6bf3ffef821c784d0db1c1204f8f4f60c006/Trix-Cereal-by-General-Mills-in-Seinfeld-Season-3-Episode-22-2.jpg" data-mid="103254066" border="0" src="https://freight.cargo.site/w/1000/i/439ba79a182eab5de62b56f8e55f6bf3ffef821c784d0db1c1204f8f4f60c006/Trix-Cereal-by-General-Mills-in-Seinfeld-Season-3-Episode-22-2.jpg" /> Aim for more eyeballs: To suggest the precision of targeted media placement available with Sony Pictures Television, we made dartboards. Dart fins featured one of the syndicated comedy shows.&nbsp; <img width="1612" height="1200" width_o="1612" height_o="1200" data-src="https://freight.cargo.site/t/original/i/2643d0d6dd60ed8c40e7fdcc4e9e06aa704703864d969b7511ee581878e0258b/Sony-Pictures-Television-Darts-Promo.png" data-mid="103254077" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/2643d0d6dd60ed8c40e7fdcc4e9e06aa704703864d969b7511ee581878e0258b/Sony-Pictures-Television-Darts-Promo.png" /> Agency: Arcade Creative Group/Sony Team: Chris Austopchuk, Maureen Murphy, Connie Jun Aquent-Employer/B2B Inches from the Logan runway, the pilot aborted, and we were rocketing skyward. Barf bags deployed. The average go-around is 1-3 per 1000 approaches. Two hours later we’d done what hadn’t happened over the previous nine months of work, we had the CEO’s sign off. <img width="700" height="505" width_o="700" height_o="505" data-src="https://freight.cargo.site/t/original/i/698bf20abe1a7dd108fa897028edc299eb6b5f431e87c178b632fbd98fe98ea8/Aquent_screen_o.jpg" data-mid="103259480" border="0" src="https://freight.cargo.site/w/700/i/698bf20abe1a7dd108fa897028edc299eb6b5f431e87c178b632fbd98fe98ea8/Aquent_screen_o.jpg" /> <img width="720" height="466" width_o="720" height_o="466" data-src="https://freight.cargo.site/t/original/i/2191a73bfa6e9a1e1516f916fae644ea6387241e09635cf359c7bea0cfd6d930/Aquent_designer_o.jpg" data-mid="103259487" border="0" src="https://freight.cargo.site/w/720/i/2191a73bfa6e9a1e1516f916fae644ea6387241e09635cf359c7bea0cfd6d930/Aquent_designer_o.jpg" /> <img width="720" height="466" width_o="720" height_o="466" data-src="https://freight.cargo.site/t/original/i/369a7555d4f4d872d554a3ad9b1411290e289c99c97e6312d274d5d47cab1d97/Aquent_commmgr_o.jpg" data-mid="103259498" border="0" src="https://freight.cargo.site/w/720/i/369a7555d4f4d872d554a3ad9b1411290e289c99c97e6312d274d5d47cab1d97/Aquent_commmgr_o.jpg" /> <img width="720" height="466" width_o="720" height_o="466" data-src="https://freight.cargo.site/t/original/i/313409d0f4d493b528dc45a43e23c2aedb47413504c7802ef3cf4ae33e86ca10/Aquent_writer_o.jpg" data-mid="103259509" border="0" src="https://freight.cargo.site/w/720/i/313409d0f4d493b528dc45a43e23c2aedb47413504c7802ef3cf4ae33e86ca10/Aquent_writer_o.jpg" /> <img width="700" height="427" width_o="700" height_o="427" data-src="https://freight.cargo.site/t/original/i/19503dba2251ab5707aab3d5f93713311bd7274b04212cd53ac8d82ebaba5b90/Aquent_T_o.jpg" data-mid="103259560" border="0" src="https://freight.cargo.site/w/700/i/19503dba2251ab5707aab3d5f93713311bd7274b04212cd53ac8d82ebaba5b90/Aquent_T_o.jpg" /> Agency: Arnold NYClient: John Chuang/AquentPhotographer: Chris McPhersonProps: House of Schwartz Team:&nbsp;Angela Wei, Nate Dolce, Mary Toto Vault-OOH The Soda for Men relaunched Vault as Coca-Cola’s answer to Mountain Dew.&nbsp; <img width="1728" height="504" width_o="1728" height_o="504" data-src="https://freight.cargo.site/t/original/i/31e10fd50473af654e63a3cdbfaea6c8443fb804512280fcda1898dce4f1e7b0/Vault_48x14_Y-CHROME-2-copy.jpg" data-mid="62576323" border="0" src="https://freight.cargo.site/w/1000/i/31e10fd50473af654e63a3cdbfaea6c8443fb804512280fcda1898dce4f1e7b0/Vault_48x14_Y-CHROME-2-copy.jpg" /> Agency: Publicis NYTeam: Eric Cosper, Angelo Pournaras