Developed as a social extension for the “Break The Mould” UK campaign, the community platform Voice of Five launched focusing on 5 Originals (five core users). People could connect with them across social media and the microsite voiceof5.co.uk
Voice of Five
Later extensions included a panel of five experts/professionals in art, film, cooking, business and fashion who shared their stories on the importance of not being trapped by dogma, with opportunities for branded content: IFC (Voice of Five on Film), and BBC Food (Voice of Five on Culinary Arts).
(digital assets/concept statement)
Agency: Arnold NY w/ Havas London
Team : Archie Bell
Lookbook concept/narrative for luxury footwear designer Donald J. Pliner. Brand perception rose with a 29% lift of whole unit sales, the company’s largest growth to date. Campaign extensions included digital, video and social.
Agency: Arcade Creative Group/Sony Music Entertainment
Team: Christopher Austopchuk, Maria Marulanda, Taylor Diglio, Tyler Morgan, Eric Bell