Lifestyle work

VO5
Voice of Five

Proposed campaign extension for “Break The Mould” a UK campaign. A community platform Voice of Five would showcase 5 Originals (five core influencers) across social media and the microsite voiceof5.co.uk

Later extensions included a panel of five experts/professionals in art, film, cooking, business and fashion with opportunities for branded content: IFC (Voice of Five on Film), and BBC Food (Voice of Five on Culinary Arts).

(digital assets/concept statement)

Agency: Arnold NY w/ Havas London
Team : Archie Bell

Donald Pliner

Lookbook concept/narrative for luxury footwear designer Donald J. Pliner. Brand perception rose with a 29% lift of whole unit sales, the company’s largest growth to date. Campaign extensions included digital, video and social.