Malibu TV
Asked to evolve award-winning Seriously Easy Going campaign and bring its Caribbean mindset into the everyday.
Nine months in pitch mode. Two clients, a French team and a US team that didn’t share the same sense of humor. Briefed, debriefed, re-briefed. Multiple creative teams. Rounds on rounds of work. Teams reshuffled. After seeing rounds of comedy, the client shifted and asked for anthemic. We wrote a script for a flip-flop world.
Nine months in pitch mode. Two clients, a French team and a US team that didn’t share the same sense of humor. Briefed, debriefed, re-briefed. Multiple creative teams. Rounds on rounds of work. Teams reshuffled. After seeing rounds of comedy, the client shifted and asked for anthemic. We wrote a script for a flip-flop world.
Role: Senior Copywriter
ECD/AD: Eric Cosper
CD: Duncan Marshall
CD: Dan Cohen
Director: Albert Kodagolian
Production: Leelee Groome, Katie West
Agencies: Publicis NY & Droga 5
ECD/AD: Eric Cosper
CD: Duncan Marshall
CD: Dan Cohen
Director: Albert Kodagolian
Production: Leelee Groome, Katie West
Agencies: Publicis NY & Droga 5