Malibu TV

Asked to evolve award-winning Seriously Easy Going campaign and bring its Caribbean mindset into the everyday. 

Nine months in pitch mode. Two clients, a French team and a US team that didn’t share the same sense of humor. Briefed, debriefed, re-briefed. Multiple creative teams. Rounds on rounds of work. Teams reshuffled. After seeing rounds of comedy, the client shifted and asked for anthemic. We wrote a script for a flip-flop world. 

Role: Senior Copywriter
ECD/AD: Eric Cosper 
CD: Duncan Marshall 
CD: Dan Cohen
Director: Albert Kodagolian
Production: Leelee Groome, Katie West
Agencies: Publicis NY & Droga 5