Martin Guitar Company
Martin had been doing what they do for a very, very long time. Long before disposable culture came along.
How do you remind a new generation about the importance of character and the power of grit?

We toured the factory and watched men and women building guitars, piece by piece, with their bare hands.
We channeled that into words.




Role: Senior Copywriter
CD: Betsy Guerro
CD: Sig Gross
AD: Jolene Delisle