Maytag Spot

How do you make a demo a little less predictable? 

Trivia: filmed in a hangar at the legendary Silvercup Studios in Queens, where many years earlier, Connor MacLeod fought the Kurgan for the Prize.

Role: senior copywriter
Sr AD: Nate Dolce
ECD: Eric Cosper
CD: Ed Han/Paul Vinod
Director: Lloyd Stein
Agency: Publicis NY