To lead the conversation on customer experience management, Medallia created a print quarterly Adapt. Part monograph, part magazine the premium design and content uniquely set Medallia apart in the category. An audience builder and conversion driver, it enriched relationships with customers and deepened connections with prospects.
The premier issue, Vol. 0 The Foundation, centered on the company’s philosophy and distinct methods. Following volumes featured perspectives in the CX space with interviews, thought-leadership, customer stories, research and product news. (Co-Creative Director, Writer/Editor)