Fulton Center

New York’s Next Great Public Space announced the opening of the rehabilitated station and new retail space. The oculus structure’s Sky Reflector-Net brought natural sunlight four stories deep into the underground.  

eTix app

A ticket machine in the palm of your hand. Literally.

EasyPay MetroCard

The Card That Refills Itself reminded riders of an auto-fill option, and introduced a redesign to drive adoption. 75% enrollment increase

Agency: Arcade Creative Group/Sony Music Entertainment
Team: Christopher Austopchuk, Maria Marulanda, Jeff Gilligan, Connie Jun, Maureen Murphy, Scott Duncan