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Fulton Center

New York’s Next Great Public Space announced the opening of the rehabilitated station and new retail space. The oculus structure’s Sky Reflector-Net brought natural sunlight four stories deep into the underground.  



eTix app

A ticket machine in the palm of your hand. Literally.


EasyPay MetroCard

The Card That Refills Itself reminded riders of an auto-fill option, and introduced a redesign to drive adoption. 75% enrollment increase


Agency: Arcade Creative Group/Sony Music Entertainment
Team: Christopher Austopchuk, Maria Marulanda, Jeff Gilligan, Connie Jun, Maureen Murphy, Scott Duncan
SOME THINGS
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