Freelanced on a naming project for an Amazon Prime Video channel to feature high quality archival music content from iconic artists. This unearthed content would add to what was known, expanding the artist’s story to make it more powerful and interesting.  

It needed to evoke “music” and “rare.” I was also going for easy to process, highly noticable in the space/product category, noteworthy, and most importantly memorability. Presented six rounds. “Coda” was actually from the third round. 

Coda -an addition to musical pieces or movements, rarities collection of unused tracks 
Logic: Channel provides added content to continue and expand the artist’s legacy

It was not only chosen for the streaming service, but it was also used to name and brand the multi-media company that launched the channel. Since letters aren’t much to look at, here are some of the ways the identity is living in the world:  

Role: writer 
Head of Creative: Chris Austopchuk 
CD: Scott Duncan
Agency: Creative Group, Sony Music Entertainment