Marcus Livesay, Writer/ACD


Medallia / New York and San Francisco


Senior Manager, Brand Copy/Marketing Communications

Principal creative writer/editor for the market leader in customer experience software. Led major initiatives on brand ethos, working with agencies and in-house design team. Guided creative voice for the brand. Provided direction for brand voice and tone copy. Focused sprawling narrative in an ever changing/start-up environment. Translated complex product technologies into approachable stories. Partnered with product, content, and sales in development of industry specific materials. Developed original creative that fueled growth, relationships and distinction. Adapted to three CMO swaps, a new CEO, and post-IPO.

Actions: Brand initiatives, though-leadership content, brand guides, customer stories/case studies, email campaigns, SEO, online ads, social posts, event marketing, website, blogs, scripts, product brochures, partnered with VP of Brand, Head of Brand & Creative, in-house creative team, content marketing, international marketing teams and marketing ops.

2017 - 2019
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Cramer-Krasselt / New York

Senior Copywriter / Nikon, TCS New York City Marathon NYRR, Benihana, ITN Networks, Corona, Porsche

Hired to work on Nikon account including brand, retail, participatory. Launched B2B campaign for ITN Networks programmatic TV platform. Developed and wrote for digital and offline creative. New business. Supported C-K network in pitches.

2016 - 2017
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Creative Group, Sony Music Entertainment / New York

Senior Creative / NY Metropolitan Transit Authority, American Express, Sony Pictures Television, Donald Pliner, Tres Papalote Mezcal, Art F City (non-profit)

Supported various accounts, new business and the Commercial Music Group inside Sony’s in-house agency Arcade. Developed campaigns for the grand reopening of the Fulton Center station, and relaunch of the EasyPayXpress MetroCard (75% enrollment increase). Led copy for an American Express site redesign project. Wrote promos for Sony Pictures Television. Rebranded Donald Pliner luxury shoewear (29% lift of whole unit sales, largest growth to date).

2014 - 2016
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Arnold Worldwide / New York

Senior Copywriter, ACD / Reese’s, Unilever, Martin Guitar Co., Aquent, Hershey’s Canada

2010 - 2012
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Publicis / New York

Senior Copywriter /Maytag, Malibu, Kahlua, KEXP, Coca-Cola

2007 - 2008
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TracyLocke / New York and Wilton CT

Senior Copywriter / InBev, Nestle

2006 - 2007
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JWT / New York and San Francisco

Copywriter / CadburyAdams, Smirnoff, Applied Materials, KLA Tencor, Intel, Hilton

2001 - 2005
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Black Rocket / San Francisco

Junior Copywriter / Yahoo!

Wrote some trade ads for Bob Kerstetter

2000
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Freelance Experience / Copywriter, Associate Creative Director 

Sony Creatitve Group (2019-2020), Sid Lee, BBDO, RadicalMedia, IDEO, Mother, Brooklyn Brothers, WongDoody, and more
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VCU Brandcenter, MS Communications

Studied copywriting, conceptual thinking, and creative advertising

University of Connecticut, BA English, Literature and Critical Analysis

Studied fiction, journalism and U.S. History in the College of Liberal Arts and Sciences
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Grab a resume pdf here