Marcus Livesay, Writer/ACD
Freelance “WFH” Tour / New York and wherever broadband is sold
Currently: Wunderman Thompson, NY on Volkswagen America, digital (vw.com, CRM)
Callisto Media, Travelocity, Sony Creative Group
2019 - nowadays
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Medallia / New York and San Francisco
Senior Manager, Brand Copy/Marketing Communications
Principal creative writer/editor for the market leader in customer experience software. Led major initiatives on brand ethos, working with agencies and in-house design team. Guided creative voice for the brand. Provided direction on voice and tone. Focused sprawling narrative in an ever changing/start-up environment. Translated complex product technologies into approachable stories. Partnered with product, content, and sales in development of industry specific materials. Developed original creative that fueled growth, relationships and distinction. Adapted to three CMO swaps, a new CEO, and post-IPO.
Actions: Brand initiatives, though-leadership content, brand guides, customer stories/case studies, email campaigns, SEO, online ads, social posts, event marketing, website, blogs, scripts, product brochures, partnered with VP of Brand, Head of Brand & Creative, in-house creative team, content marketing, international marketing teams and marketing ops.
2017 - 2019
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Cramer-Krasselt / New York
Senior Copywriter / Nikon, TCS New York City Marathon NYRR, Benihana, ITN Networks, Corona, Porsche
Hired to work on Nikon account including brand, retail, participatory. Launched B2B campaign for ITN Networks programmatic TV platform. Developed and wrote for digital and offline creative. New business. Supported C-K network in pitches.
2016 - 2017
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Creative Group, Sony Music Entertainment / New York
Senior Creative / NY Metropolitan Transit Authority, American Express, Sony Pictures Television, Donald Pliner, Tres Papalote Mezcal, Art F City (non-profit)
Supported various accounts, new business and the Commercial Music Group inside Sony’s in-house agency Arcade. Developed campaigns for the grand reopening of the Fulton Center station, and relaunch of the EasyPayXpress MetroCard (75% enrollment increase). Led copy for an American Express site redesign project. Wrote promos for Sony Pictures Television. Rebranded Donald Pliner luxury shoewear (29% lift of whole unit sales, largest growth to date).
2014 - 2016
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Arnold Worldwide / New York
Senior Copywriter, ACD / Reese’s, Unilever, Martin Guitar Co., Aquent, Hershey’s Canada
2010 - 2012
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Publicis / New York
Senior Copywriter /Maytag, Malibu, Kahlua, KEXP, Coca-Cola
2007 - 2008
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TracyLocke / New York and Wilton CT
Senior Copywriter / InBev, Nestle
2006 - 2007
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JWT / New York and San Francisco
Copywriter / CadburyAdams, Smirnoff, Applied Materials, KLA Tencor, Intel, Hilton
2001 - 2005
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Black Rocket / San Francisco
Junior Copywriter / Yahoo!
Wrote some trade ads for Bob Kerstetter
2000
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Freelance Experience / Copywriter, Associate Creative Director
Callisto Media (’21), Travelocity (’21), Sony Creatitve Group (’19-’20), Sid Lee, BBDO, RadicalMedia, IDEO, Mother, Brooklyn Brothers, WongDoody, to list a few
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VCU Brandcenter, MS Communications
Studied copywriting, conceptual thinking, and creative advertising
University of Connecticut, BA English, Literature and Critical Analysis
Studied fiction, journalism and U.S. History in the College of Liberal Arts and Sciences
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Grab a resume pdf here
Freelance “WFH” Tour / New York and wherever broadband is sold
Currently: Wunderman Thompson, NY on Volkswagen America, digital (vw.com, CRM)
Callisto Media, Travelocity, Sony Creative Group
2019 - nowadays
________________________________________________________________
Medallia / New York and San Francisco
Senior Manager, Brand Copy/Marketing Communications
Principal creative writer/editor for the market leader in customer experience software. Led major initiatives on brand ethos, working with agencies and in-house design team. Guided creative voice for the brand. Provided direction on voice and tone. Focused sprawling narrative in an ever changing/start-up environment. Translated complex product technologies into approachable stories. Partnered with product, content, and sales in development of industry specific materials. Developed original creative that fueled growth, relationships and distinction. Adapted to three CMO swaps, a new CEO, and post-IPO.
Actions: Brand initiatives, though-leadership content, brand guides, customer stories/case studies, email campaigns, SEO, online ads, social posts, event marketing, website, blogs, scripts, product brochures, partnered with VP of Brand, Head of Brand & Creative, in-house creative team, content marketing, international marketing teams and marketing ops.
2017 - 2019
________________________________________________________________
Cramer-Krasselt / New York
Senior Copywriter / Nikon, TCS New York City Marathon NYRR, Benihana, ITN Networks, Corona, Porsche
Hired to work on Nikon account including brand, retail, participatory. Launched B2B campaign for ITN Networks programmatic TV platform. Developed and wrote for digital and offline creative. New business. Supported C-K network in pitches.
2016 - 2017
________________________________________________________________
Creative Group, Sony Music Entertainment / New York
Senior Creative / NY Metropolitan Transit Authority, American Express, Sony Pictures Television, Donald Pliner, Tres Papalote Mezcal, Art F City (non-profit)
Supported various accounts, new business and the Commercial Music Group inside Sony’s in-house agency Arcade. Developed campaigns for the grand reopening of the Fulton Center station, and relaunch of the EasyPayXpress MetroCard (75% enrollment increase). Led copy for an American Express site redesign project. Wrote promos for Sony Pictures Television. Rebranded Donald Pliner luxury shoewear (29% lift of whole unit sales, largest growth to date).
2014 - 2016
________________________________________________________________
Arnold Worldwide / New York
Senior Copywriter, ACD / Reese’s, Unilever, Martin Guitar Co., Aquent, Hershey’s Canada
2010 - 2012
________________________________________________________________
Publicis / New York
Senior Copywriter /Maytag, Malibu, Kahlua, KEXP, Coca-Cola
2007 - 2008
________________________________________________________________
TracyLocke / New York and Wilton CT
Senior Copywriter / InBev, Nestle
2006 - 2007
________________________________________________________________
JWT / New York and San Francisco
Copywriter / CadburyAdams, Smirnoff, Applied Materials, KLA Tencor, Intel, Hilton
2001 - 2005
________________________________________________________________
Black Rocket / San Francisco
Junior Copywriter / Yahoo!
Wrote some trade ads for Bob Kerstetter
2000
________________________________________________________________
Freelance Experience / Copywriter, Associate Creative Director
Callisto Media (’21), Travelocity (’21), Sony Creatitve Group (’19-’20), Sid Lee, BBDO, RadicalMedia, IDEO, Mother, Brooklyn Brothers, WongDoody, to list a few
________________________________________________________________
VCU Brandcenter, MS Communications
Studied copywriting, conceptual thinking, and creative advertising
University of Connecticut, BA English, Literature and Critical Analysis
Studied fiction, journalism and U.S. History in the College of Liberal Arts and Sciences
______________________________________________________________
Grab a resume pdf here