Selected Works
10 Cane
10 Cane was LVMH’s entry into luxury rum, Invite celebrated the end of winter and the arrival of rum season, inviting people to 10Cane.com on Groundhog Day.
Agency: Mother NY
Team: Linus Karlsson, Todd Lamb, Sean Carmody, David Mashburn
Team: Linus Karlsson, Todd Lamb, Sean Carmody, David Mashburn
Benihana-social
Mother's and Father's Day social campaign for Benihana 
Agency: Cramer Krasselt NY
Team: Craig Markus, I-Ping Chiang, Benjamin Neenan
Team: Craig Markus, I-Ping Chiang, Benjamin Neenan
Sony Pictures Television
Stays funny, even in milk: We shipped Comedy Clusters cereal (inspired by the Seinfeld character’s collection of cereal) to promote commercial pods for Sony distributed comedy programming.
Aim for more eyeballs: To suggest the precision of targeted media placement available with Sony Pictures Television, we made dartboards. Dart fins featured one of the syndicated comedy shows.
Team: Chris Austopchuk, Maureen Murphy, Connie Jun
Aquent-Employer/B2B
Inches from the Logan runway, the pilot aborted, and we were rocketing skyward. Barf bags deployed. The average go-around is 1-3 per 1000 approaches. Two hours later we’d done what hadn’t happened over the previous nine months of work, we had the CEO’s sign off.
Agency: Arnold NY
Client: John Chuang/Aquent
Photographer: Chris McPherson
Props: House of Schwartz
Team: Angela Wei, Nate Dolce, Mary Toto
Vault-OOH
The Soda for Men relaunched Vault as Coca-Cola’s answer to Mountain Dew. 
Agency: Publicis NY
Team: Eric Cosper, Angelo Pournaras
Team: Eric Cosper, Angelo Pournaras